Anthony Papa
Design is a characteristic of life to which humans naturally contribute. Inspiration leads to conceptualization, manipulation, and production, the latter of which has led to the ubiquitous existence of design. Through various new production techniques and practices, new forms and shapes have been easily introduced to the market. This has ushered in design stereotypes of sorts. Forms that were originally disassociated with a use were then linked to specific products. The design of the coffee cup lid is an ideal example. There is an incredible assortment of forms, but they are forms that people generally associate with lids because that is what consumerism has preached to them. Consumerism has formed unfortunate stereotypes in the design realm that taint designs due to rigid association. All stereotypes should be banished since designs can be exceedingly effective in numerous applications.
New technology has granted the possibility to design absurd products that would typically be considered ‘kitsch’ or inappropriate. Although this statement may partially discredit the legitimacy of technologically-driven design, it is more an homage to its contributions. It is wise to note that technology was what prompted consumerist stereotyping, but that doesn’t mean that it can’t also destroy it. An example of a ‘kitsch’ design is a five-spoke ceramic plate. The design is spawned from an automobile wheel, but why should it not be effective as a ceramic? A perfectly functional and aesthetically appropriate design should not be pillaged of its universal potential simply because mass-production and consumerism have labeled it with a specific function. Referring back to the coffee cup lid, Chee Pearlman describes how even though there is a diverse configuration of lid designs, every variety has the same function and base design. (Pearlman, 1) This demonstrates the endless opportunities of design, even for such trivial products. There are countless possibilities within the design sphere, and nothing is (or should be) solely associated with a particular product.
Crossover styling has nearly become a theme of the contemporary design world. Multi-functionality doesn’t solely pertain to use; rather it is also an aesthetic facet—the multi-functionality of style. An example is the bottle-cap floor mat. It is functional, logical, and overall appropriate with small circular metal tabs connected to one another. When described in its essential form, the configuration seems fitting as opposed to being termed a ‘bottle cap mat.’ The unit of the design has been given a name that signifies the stereotype—the ‘bottle cap’ as opposed to the ‘circular metal tab.’ It is easier for the human mind to attribute a common name/function to a design based on its typical employment; however, the recent trend of fashioning products out of things that are atypical of such product types has unintentionally transcended design stereotypes.
It may seem that architecture is neglected from this explanation, but it (along with every field of design) is equally included. Many architectural designs have been considered inappropriate, but why? Is it because they are indeed ineffective, or is it because the association of the design with mass-produced and less sophisticated products taints it? The latter reasoning is undoubtedly the case. The Nagakin Capsule Tower in Japan (1972), designed by Kisho Kurokawa, is an example. Its plug-and-play styling resembles the shape of Lego blocks. Does this association render it any less appropriate? Kurokawa’s concept was to have a core structure with apartment units that could be added or subtracted as necessary. The Lego-like forms both communicate and execute this function effectively. In this case, the very fact that people can make the association to Lego blocks is nearly a compliment to the design because the objective is clear.
As previously described, technology can destroy stereotyping by enabling simple production, but it just as easily has a direct effect on architectural design. Beatriz Colomina outlines the transparent traits in modernist design, making the connection between it and the development of the X-ray. In this analysis, she brings up an interesting point regarding natural design. She states that “if architectural discourse has from its beginning associated building and body, the body that it describes is the medical body, reconstructed by each new theory of health.” (Colomina, 68) The design of the body is immune to stereotyping; its characteristics can be applied to anything without tainting it. This should be an example for all else. In regards to technology, this quotation hints that new developments and technologies (or “theories of health”) influence designs differently. The technological dimension is perpetually expanding and will therefore have an eternal impact on design.
Stereotypical product designs have also been incorporated into artwork for decades. Andy Warhol, Jasper Johns, and others of the pop-art movement were active contributors. This surfaces the notion of stereotypes in symbolic two-dimensional imagery, which is also a valid argument, but less pertinent to the tangible design world as is stereotypes in form. It should be understood that design is a universal agent to achieve products (whether architectural or for the consumer) and that an effective design should never be discounted for its use of a popular form. Such criticism (when given serious weight) is ignorant.